Wednesday, November 11, 2009
Wal Mart Trying A New Strategy For Black Friday
A year after an unruly mob trampled a shopper to death, Wal Mart is trying a new strategy for Black Friday.
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The marjority of the stores will open at 6 am on Thanksgiving Day and will remain open through Friday evening. Last year, those stores closed Thanksgiving evening and reopened early Friday morning. By keeping the stores open for 24 hours, Wal-Mart is hoping for a steady flow of shoppers instead of mammoth crowds swelling outside its stores in the wee hours of Friday.
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In another new twist this year, shoppers at Wal-Mart will not have to sprint toward a pile of flat-screen televisions and scuffle with one another to get one. Rather, customers will be able to enter the store at any time and line up at merchandise displays for the must-have items on their lists. When the products go on sale Friday at 5 a.m., workers will supervise the lines, giving shoppers the merchandise in the order in which they joined the line — until the goods are out of stock.
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Another problem in the past was the bottleneck at store entrances. Like many big-box retailers, Wal-Mart does not have multiple entrances and exits to spread around customer traffic. So this year the chain will put workers in front of its stores to direct customers and keep them moving.
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Read the rest of the story here.
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Kudos to Wal Mart for dealing with the crowd control issue this year.
Labels:
Big Box Stores,
WalMart
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