Blockbuster To Start Charging Late Fees

I wanted to give you a heads up. . . just in case you rent from Blockbuster and are known for returning your videos late.

Starting this week, customers will be charged $5 for a five-day movie rental. Previously, customers were allowed to keep each rental for seven days.

• If the customer returns the movie late, they'll be charged $1 per day until it's returned, up to a maximum of 10 days.

• If the customer still hasn't returned the movie by the 15th day, they'll be charged the full price of the DVD, which could range from $29.99 on the high end for newly released Blu-ray discs, to just a few bucks on the low end for a DVD on the clearance rack.

• If the movie is returned within 30 days, the customer will receive a store credit equal to the price of the movie they were charged for, minus $10 in late fees. So if the customer was charged $19.99 for a replacement DVD, they'll have $9.99 credited to their Blockbuster account.

Blockbuster spokesperson, Michelle Metzger,. . . say the new fee policy is not all that different from others in the industry, and would ultimately make for a more enjoyable customer experience.

Now is it just me?  Do you fail to see how reducing the number of days that you are allowed to keep a movie for the same price going to make for a more enjoyable customer experience?

To read more of this article go to Yahoo Business!