Wednesday, January 27, 2010

Another Company Makes A "Mistake"

I love it when a company makes an offer for a freebie and invites you to share with your friends . . .  and then is inundated with requests. That same company goes OMG we had no idea we would get this many requests. There is NO WAY that we can handle this volume!!!! OOPS!!
 So. . . .what do they do?
 They send out an email that the offer was actually hand delivered to only  a handful of people, but someone
had "mistakenly" posted the offer on the web.

Here is an email that I got concerning the "Pop It Forward"  offer from Popchips:

hi there. we're sorry to say that someone "mistakenly" posted a
"pop it forward" link for popchips onto the web this past weekend.
we're not sure why, but what was a hand-delivered invitation to a
small number of people, ended-up online with tens of thousands of
people signing-up. we're really sorry about the mix-up and hope
you understand.

in the meantime, please enjoy this $1 off coupon
(which expires 1/31/2010).

your friends at popchips
Now tell me?  Do you think that I really believe that?  Puleeeese!! Why don't these companies admit that
they made a major marketing error and did not realize the power of social networking and bloggers?  Don't they realize that they are only giving thier company a bad reputation.  And to rub salt in the wound. . . .Popchips sends the email out and gives how many days to redeem the coupons???. . . .   5 1/2 DAYS! My email was time stamped at 1:25 PM on 1/26/2010.
You can believe that they will be hearing from me today.  What are your thoughts?


popchips said...

we're really sorry for the confusion. unfortunately, we got spammed and it’s disappointing to everyone- including us. we’re just a small company doing the best we can to deal with this and we appreciate your understanding. thanks, popchips

girlnblack77 said...

All it would take is including language such as "limited to the first x,000 respondents". Smaller companies, I guess I can understand. It's the big chains that should know better that tick me off.
I had a similar experience last week with a grocery chain and wrote to customer service -- a nice, lengthy message outlining how their local store wasn't following the terms of their weekly ad. I received a stock response and a $5 credit on my shopper's card... which is appreciated, but didn't address the original problem. Folks these days are more concerned with *being right* than *doing the right thing*... so companies, large and small, are conditioned never to admit any wrong and to resort, instead, to minor bribes/credits/coupons as a 'remedy'.
I agree, though, it is kind of insulting when the token of apology is so time-limited, even if the response was expedient.

Abbygail said...

I got the same email and was a little disappointed in the exp date of the coupon as well. I would have used it, had it been a little longer. Guess I won't be trying popchips anytime soon. (And it's not really spam when real people sign up for it is it?)

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